We can’t ‘unthink’ an insight

Source: Pexels

Three lessons for marketers

  1. Great insights fundamentally and permanently change the way we think.
  2. Great insights go beyond the situation showcased in the advertising and percolate down to each life situation.
  3. Great insights apply to all types of people. The protagonist or the situation, are only one way to communicate the insight in a simple way.

Genesis of “dirt is good”

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I synthesize a two decade consumer marketing experience with the world’s greatest brands, into mental models to help marketers level up at www.performonks.com.

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Rashi Goel

Rashi Goel

I synthesize a two decade consumer marketing experience with the world’s greatest brands, into mental models to help marketers level up at www.performonks.com.

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