The Glacier Effect motivated me more than The Iceberg Model

Image By Author. The Iceberg Mental Model
  1. there is more than meets the eye: don’t go only by what is seen, because that is only 10% of what’s going on.
  2. look below the surface: that’s where the unseen lies.

The Glacier Effect

Source: Giphy I remind myself of the glacier effect to highlight the risk of not following the Iceberg Effect

Loss Aversion vs gain maximizing

Lessons for marketers

  1. when you want to motivate yourself into action, frame the situation as a loss or risk.
  2. when you want your consumers to stop a behavior, tell them what they stand to lose if they don’t.
  3. when you want your consumers to start buying a product, tell them what they stand to lose if they don’t buy it.
  4. never go by just the 10% that is visible to you. Look for the 90% that is invisible in people and business.

--

--

--

I synthesize a two decade consumer marketing experience with the world’s greatest brands, into mental models to help marketers level up at www.performonks.com.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rashi Goel

Rashi Goel

I synthesize a two decade consumer marketing experience with the world’s greatest brands, into mental models to help marketers level up at www.performonks.com.

More from Medium

3 POWERFUL STRATEGIES TO HAVE PERSISTANCE

Climate Anxiety: Destroying the Esteem of young environmentalists.

How to Benefit From Cold Showers

Benefits of Taking a Cold Showers by Loving Essential Oils

RWS in the Cross-Hairs: A Critique