Rashi GoelHow Picasso proved that creation must continues even under the worst circumstancesIn 1900, Picasso’s close friend and fellow artist- Carlos Casagemas committed suicide.4 min read·Feb 25, 2024----
Rashi GoelThe India Playbook: The missing middle classWe know that India is not one homogenous market. Instead, India is like a railway carriage. Within the same carriage is a microcosm of…3 min read·Feb 25, 2024----
Rashi GoelThe calf-paths of the mindBlind adherence to paths of least resistance can have surprising consequences4 min read·Feb 14, 2024----
Rashi GoelThe India Playbook: One India, four marketsThis is part 2/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.6 min read·Feb 14, 2024----
Rashi GoelThe India Playbook: Rich India Poor IndiansThis is part 1/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.5 min read·Feb 2, 2024----
Rashi GoelUse of Negative Space in Print AdvertisingIt is relatively easier to communicate a brand story in a 60 second TV ad. It is far more difficult to bring it alive in print.4 min read·Sep 5, 2023----
Rashi GoelHalf knowledge is poisonIt is said that Henry Ford invited Nikola Tesla to solve a problem in the factory. Tesla walked up to a wall of boilerplate and made a…2 min read·Sep 5, 2023----
Rashi GoelSolutions to personal trilemmas are personalUS President Harry Truman once said “ Give me a one-handed economist! All my economists say ‘on the one hand… [and then] on the other. “8 min read·Aug 14, 2023----
Rashi GoelTrilemmas have no one ideal solutionTrilemmas always involve trade-offs. When we prioritize two, we actively deprioritize the third.7 min read·Aug 7, 2023----
