Rashi Goel – Medium

Rashi Goel

Marketers are meaning-shapers

We have faced these situations (or will definitely face them) in our careers — we launch a new product. The price is right, and the…

2d ago

Marketers are meaning-shapers

2d ago

Fragrance marketing 101

If a brand is invisible layers of meaning and fragrance is the invisible salesperson, then, fragrance is a powerful marketing tool

Sep 16, 2024

Fragrance marketing 101

Sep 16, 2024

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How Picasso proved that creation must continues even under the worst circumstances

In 1900, Picasso’s close friend and fellow artist- Carlos Casagemas committed suicide.

Feb 25, 2024

How Picasso proved that creation must continues even under the worst circumstances

Feb 25, 2024

The India Playbook: The missing middle class

We know that India is not one homogenous market. Instead, India is like a railway carriage. Within the same carriage is a microcosm of…

Feb 25, 2024

The India Playbook: The missing middle class

Feb 25, 2024

Chop wood carry water

The path to mastery is boring

Feb 14, 2024

Chop wood carry water

Feb 14, 2024

The calf-paths of the mind

Blind adherence to paths of least resistance can have surprising consequences

Feb 14, 2024

The calf-paths of the mind

Feb 14, 2024

The India Playbook: One India, four markets

This is part 2/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.

Feb 14, 2024

The India Playbook: One India, four markets

Feb 14, 2024

The India Playbook: Rich India Poor Indians

This is part 1/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.

Feb 2, 2024

The India Playbook: Rich India Poor Indians

Feb 2, 2024

Use of Negative Space in Print Advertising

It is relatively easier to communicate a brand story in a 60 second TV ad. It is far more difficult to bring it alive in print.

Sep 5, 2023

Use of Negative Space in Print Advertising

Sep 5, 2023

Half knowledge is poison

It is said that Henry Ford invited Nikola Tesla to solve a problem in the factory. Tesla walked up to a wall of boilerplate and made a…

Sep 5, 2023

Half knowledge is poison

Sep 5, 2023

Rashi Goel

Rashi Goel

Ex-CMO Amazon, Nestle, LOreal, Unilever, PepsiCo. Writes about marketing strategy, The India Playbook and self-mastery at work.

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