Rashi Goel – Medium

Rashi Goel

Rashi Goel

Fragrance marketing 101

If a brand is invisible layers of meaning and fragrance is the invisible salesperson, then, fragrance is a powerful marketing tool

Sep 16

Fragrance marketing 101

Sep 16

Rashi Goel

How Picasso proved that creation must continues even under the worst circumstances

In 1900, Picasso’s close friend and fellow artist- Carlos Casagemas committed suicide.

Feb 25

How Picasso proved that creation must continues even under the worst circumstances

Feb 25

Rashi Goel

The India Playbook: The missing middle class

We know that India is not one homogenous market. Instead, India is like a railway carriage. Within the same carriage is a microcosm of…

Feb 25

The India Playbook: The missing middle class

Feb 25

Rashi Goel

Chop wood carry water

The path to mastery is boring

Feb 14

Chop wood carry water

Feb 14

Rashi Goel

The calf-paths of the mind

Blind adherence to paths of least resistance can have surprising consequences

Feb 14

The calf-paths of the mind

Feb 14

Rashi Goel

The India Playbook: One India, four markets

This is part 2/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.

Feb 14

The India Playbook: One India, four markets

Feb 14

Rashi Goel

The India Playbook: Rich India Poor Indians

This is part 1/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.

Feb 2

The India Playbook: Rich India Poor Indians

Feb 2

Rashi Goel

Use of Negative Space in Print Advertising

It is relatively easier to communicate a brand story in a 60 second TV ad. It is far more difficult to bring it alive in print.

Sep 5, 2023

Use of Negative Space in Print Advertising

Sep 5, 2023

Rashi Goel

Half knowledge is poison

It is said that Henry Ford invited Nikola Tesla to solve a problem in the factory. Tesla walked up to a wall of boilerplate and made a…

Sep 5, 2023

Half knowledge is poison

Sep 5, 2023

Rashi Goel

Solutions to personal trilemmas are personal

US President Harry Truman once said “ Give me a one-handed economist! All my economists say ‘on the one hand… [and then] on the other. “

Aug 14, 2023

Solutions to personal trilemmas are personal

Aug 14, 2023

Rashi Goel

Rashi Goel

Marketing leader, consultant, writer. Writes about category of one strategies of businesses in India and marketing mastery.

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