Marketers are meaning-shapersWe have faced these situations (or will definitely face them) in our careers — we launch a new product. The price is right, and the…4d ago4d ago
Fragrance marketing 101If a brand is invisible layers of meaning and fragrance is the invisible salesperson, then, fragrance is a powerful marketing toolSep 16, 2024Sep 16, 2024
How Picasso proved that creation must continues even under the worst circumstancesIn 1900, Picasso’s close friend and fellow artist- Carlos Casagemas committed suicide.Feb 25, 2024Feb 25, 2024
The India Playbook: The missing middle classWe know that India is not one homogenous market. Instead, India is like a railway carriage. Within the same carriage is a microcosm of…Feb 25, 2024Feb 25, 2024
The calf-paths of the mindBlind adherence to paths of least resistance can have surprising consequencesFeb 14, 2024Feb 14, 2024
The India Playbook: One India, four marketsThis is part 2/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.Feb 14, 2024Feb 14, 2024
The India Playbook: Rich India Poor IndiansThis is part 1/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.Feb 2, 2024Feb 2, 2024
Use of Negative Space in Print AdvertisingIt is relatively easier to communicate a brand story in a 60 second TV ad. It is far more difficult to bring it alive in print.Sep 5, 2023Sep 5, 2023
Half knowledge is poisonIt is said that Henry Ford invited Nikola Tesla to solve a problem in the factory. Tesla walked up to a wall of boilerplate and made a…Sep 5, 2023Sep 5, 2023