Rashi GoelFragrance marketing 101If a brand is invisible layers of meaning and fragrance is the invisible salesperson, then, fragrance is a powerful marketing toolSep 16Sep 16
Rashi GoelHow Picasso proved that creation must continues even under the worst circumstancesIn 1900, Picasso’s close friend and fellow artist- Carlos Casagemas committed suicide.Feb 25Feb 25
Rashi GoelThe India Playbook: The missing middle classWe know that India is not one homogenous market. Instead, India is like a railway carriage. Within the same carriage is a microcosm of…Feb 25Feb 25
Rashi GoelThe calf-paths of the mindBlind adherence to paths of least resistance can have surprising consequencesFeb 14Feb 14
Rashi GoelThe India Playbook: One India, four marketsThis is part 2/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.Feb 14Feb 14
Rashi GoelThe India Playbook: Rich India Poor IndiansThis is part 1/10 of The India Playbook, which deconstructs the structure of the Indian market for businesses that wish to enter India.Feb 2Feb 2
Rashi GoelUse of Negative Space in Print AdvertisingIt is relatively easier to communicate a brand story in a 60 second TV ad. It is far more difficult to bring it alive in print.Sep 5, 2023Sep 5, 2023
Rashi GoelHalf knowledge is poisonIt is said that Henry Ford invited Nikola Tesla to solve a problem in the factory. Tesla walked up to a wall of boilerplate and made a…Sep 5, 2023Sep 5, 2023
Rashi GoelSolutions to personal trilemmas are personalUS President Harry Truman once said “ Give me a one-handed economist! All my economists say ‘on the one hand… [and then] on the other. “Aug 14, 2023Aug 14, 2023